Mail order cosmetic products such as Avon have become more and more popular since their initial sales in the sixties and seventies. However, as popular as they have become, there is still a need within this industry to gain more popularity and more customers. Of course, the easiest way to do it is with promotional items. By sending promotional cosmetics through the mail, this industry could gain thousands if not tens of thousands of new clients. People have heard names such as Avon, but often they are too scared to take the first step in ordering a set of these products because they are unknown to them. Sending a promotional pack through the mail gives them a no risk opportunity to try these products. In essence, they are a door opener because they allow people an experience that doesn’t cost them anything. And human nature is such that when we are offered something for nothing, we often take it.